Despite previous attempts to remove the sign after it was fastened to the building, it received city approval, after a reduction in size, by Mayor Rahm Emanuel and was ostensibly sanctioned by Reilly and former city zoning administrator Patricia Scudiero. In response to public reaction, the city created a Chicago River Corridor Special Sign District to prevent future monstrosities, later amended, grandfathering in the Trump sign. This sign saga was an object lesson, foreshadowing so many actions and policies typical during the Trump administration that broke conventions and norms, which revealed the inadequacy of precedent and existing guidelines against a shameless actor, thus requiring formal, stronger rules to address what had been wrought.
Op-ed: As Trump’s brand fades, so will his Tower sign
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