Mashreq partners with Comarch to digitize wealth management and enhance customer experience

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Mashreq, one of the leading financial institutions in the UAE, has implemented a system from global software company Comarch, to deliver investment propositions which will add value to Mashreq’s wealth management services, add reporting functionality, and enhance overall customer experience.

Benefits and Features

The first stage of the project, which has been completed, provides Mashreq with reporting automation and investment propositions. The comprehensive technology platform brings client information together in one centralized digital location, providing relationship managers with significant time and operational efficiencies. This will in turn enhance the productivity of relationship managers, enabling them to provide more focused services to their wealth management clients.

Explaining the benefits that the new technologies bring to the bank and its customers, Mufazzal Kajiji, Head of Mashreq Gold and Executive Vice President of Mashreq Bank, said, “Our partnership with Comarch enables us to supply our clients with best-in-class investment reports. Customer excellence is a top priority at Mashreq, and the deployment of the most innovative digital solutions is integral to the bank’s ability to do so – as well as central to our fast-moving digital transformation strategy. We are confident that this partnership will be strongly beneficial to our wealth customers and provide them with value-added tools to support their goals.”

Przemyslaw Bogusz, Sales Director of Comarch Middle East, commented that, “We focused on providing relationship managers with client information in one place. The ultimate goal is to spare RMs time, so they can build better relationships with their clients and increase their efficiency by having access to all client data in one system”.

“We are glad that after the successes in Europe, this time it is a client from the Middle East region who sees the value of the Comarch Wealth Management solution and chooses Comarch to carry out this project”, says Przemyslaw (Prem) Drzymala, EVP of Global Sales, EMEA at Comarch.

Mashreq was the first bank in the region that issued debit and credit cards, introduced consumer loans and installed ATM cash dispensers. Comarch has operated in the Middle East since 2004, supporting several banks in the region with cutting-edge digital solutions for Wealth Management, Corporate Banking, Loyalty or Loan Origination areas.

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