Why L Brands Is Trading Higher Today

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L Brands, Inc. (NYSE:LB) shares are trading higher after JPMorgan maintained an Overweight rating and raised its price target from $93 to $100.

On Friday, the company announced that its Board of Directors approved the previously announced separation of the Victoria’s Secret business into an independent, publicly traded company.

L Brands is a women’s intimate, personal-care, and beauty retailer operating under the Victoria’s Secret, Pink, and Bath & Body Works brands.

L Brands’ stock was trading about 4.5% higher at $76.84 at the time of publication. The stock has a 52-week high of $77.87 and a 52-week low of $15.94.

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