Abrdn Will Shift Funds Focus to Private Assets and Emerging Markets

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Abrdn, which manages 542 billion pounds ($681 billion) of assets, will shift its focus to real assets, including energy infrastructure and private debt, emerging markets and smaller companies, in a bid to stand out from other active managers, Bird told Bloomberg News. “Everybody does long US equity strategies,” he said. “We want to differentiate the business.”

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