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The Wall Street Journal

Kellogg Splitting Into Three Companies as It Shifts Focus to Global Snacks

Kellogg said it plans to break up its business into three companies, seeking to jump-start its larger, faster-growing snacks business while helping its namesake cereal brands regain their footing on supermarket shelves. The move, which Kellogg said would separate snacks such as Pringles, Cheez-Its and Pop-Tarts from cereal-aisle staples including Frosted Flakes and Froot Loops, aims to create more agile, focused companies and marks a shift from the food industry’s decadeslong strategy of pursuing acquisitions and building scale. “Bigness for bigness sake doesn’t make a lot of strategic sense,” said Kellogg’s Chief Executive who will head the $11.4 billion snacking business, which accounted for 80% of Kellogg’s net sales last year.

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